Avail is a two-sided marketplace that enables DIY landlords to list their properties, screen prospective tenants, initiate lease agreements, and facilitate rent payments. Before integrating with HelloSign, we only offered landlords two options for leasing: 1) to use our provided legal lease templates, or 2) upload a previously signed lease that the landlord may already have. With the integration, we are now offering a third option, giving landlords ability to upload a ready-to-sign lease so they can initiate e-signatures with their tenants.
Our user experience is long, given the fact that landlords need to upload their lease documents, input several data points for our system of record, send to the tenant, the tenant signs, and then the landlord needs to countersign the lease. For our other leasing options in Avail, the completion rate of this end-to-end UX is much lower than we have already seen for the HelloSign UX. Users who complete the leasing UX, ultimately opt into rent payments at a higher rate, which drives revenue for Avail.
I love that HelloSign fits our use case so well. We want landlords to be able to upload their lease documents, see them clearly on an iFrame, and be able to request e-signatures from their tenants. Providing a user experience like this enables our DIY landlords to trust our product and ensure that their documents are secure.