Have you ever sold a house or are you in the process of doing it right now? Either way, you know that the traditional home selling process requires a lot of your time and effort. Additionally, you can reduce your profit by up to 6% of the sales price, as you, the seller, have to pay this amount to the listing and buyers’ agents.
During the economic downturn in 2008-2009, the co-founders of ListingSpark had a great idea to help sellers retain at least 3% more of the sales profit by creating a completely online process where sellers can list their home on their own.
To help sellers get their homes on the multiple listing service (MLS) as fast as possible, ListingSpark needed to digitize the entire workflow, which includes signing many multi-page forms. Technical co-founder Travis Carona said, “We needed to automate the entire workflow for sellers, ensure it was all integrated in our site, provide secure data collection and storage for legally binding contracts, and enable document completion in seconds versus minutes.
Many MLS sites make deals with DocuSign, but ListingSpark found this wasn’t optimal because making customers leave the workflow to sign documents via a link in an email caused customer churn and impacted revenue.
“We evaluated DocuSign, AdobeSign, and Dotloop. DocuSign required the contract signing process to be completed in their platform, which was confusing for some sellers because it took them out of our process.
ListingSpark chose the HelloSign API because it is both startup and developer friendly. Read the case study to learn how ListingSpark’s digital transaction management process can enable a seller to get their home listed on the MLS in less than one day, speeding the list-to-close time by 28%.
“ListingSpark’s revenue has grown since implementing the HelloSign API, as eSignatures have been a great facilitator of our market expansion,” according to Travis.